Who We Are

Forever Gifts, Inc. — the company behind the Crosslight® and Nuvelon™ brands — designs, brands, and sources product assortments for a variety of retail channels. As a trusted partner for the nation's largest mass and specialty retailers, we nurture long-standing, multi-category retail relationships by continually being at the forefront of consumer trends. Our categories include outdoor living, solar lighting, home décor, seasonal assortments, and outdoor audio.

In our centrally-located showroom and design development headquarters in the Dallas-Fort Worth metroplex, product marketing teams design and develop from-scratch industrial and decorative designs, and best-in-class packaging. With our large-scale Asia infrastructure, Forever Gifts is one of the only major retail suppliers that manages all of its suppliers directly, creating unparalleled value for retailer supply chains.

Our People

Hendra Wijaya

Chief Executive Officer

Hendra Wijaya, CEO of Forever Gifts, is at the helm of our business operations.

With a degree in Management Information Systems from University of Texas – Dallas, Hendra began building this company without any experience in the business world.

Forever Gifts started as a wholesale business in December of 2004. Prior to settling into management, Hendra was directly involved with every aspect of the company, busily operating within all necessary departments. In 2006, Hendra realized a different direction was needed and shifted the company to a focus on direct importing. Since then, he has gained tremendous experience in the business and has grown and developed with Forever Gifts. With a passion and interest in technology and cutting edge innovation, Hendra has dedicated his efforts to bringing that to our customers. Combined with over a decade of experience in the business, he has used these passions to build strong business relationships with our customers, including many major US retailers.

In his free time, Hendra enjoys spending his time with his family, bicycling with his children, vacationing at the beach, and playing basketball. A major sports fan, Hendra follows many different sports and is particularly fond of basketball and soccer.

Fabian Limandibrata

Sr. Account Coordinator

Fabian Limandibrata is our Senior Account Coordinator. He is responsible for our direct import orders, ensuring quality and on-time order delivery.

Fabian has worked with retail, banking, and consulting companies where he has developed and managed various projects including but not limited to operations and system improvement, compliance management, and service excellence. Fabian works closely with vendors and overseas offices to improve quality and efficiency. He is also keen in implementing code of conduct and ethical business sourcing.

In his spare time he enjoys travelling, eating good food, and spending time with his family. He holds a degree in psychology from Universitas Indonesia, and a degree in educational management from the University of Melbourne.

Jose Ayala

Visual Content Creator

Jose Ayala is our Visual Content Creator, he schedules, plans and creates visual content (videos, photographs and graphics) to be distributed to our social medias and e-commerce sites.

Jose has over 13 years of experience creating content for campaigns, brands and government.

Jose Ayala comes from Weslaco, TX, a town near the very south point of The Rio Grande Valley, Texas. His education spans from Texas State Technical College in Harlingen, TX to the University of Texas Rio Grande Valley in Edinburg, Texas where he learned his trade of Digital Media Design.

His true teacher was his experience, working with different types of styles of videography for commercial use gave him an edge on content creation, trouble shooting and planning successful film shoots. Plus, it helps that he's a big movie buff.

On his free time, he likes walks in the park, watching different genres of movies and TV shows while enjoying a glass of warm water and chicken alfredo on a sunny day.

Mabel Zhang

China Team Operations

Mabel is a seasoned professional with more than 10 years working experience in merchandising and product development. She is an effective leader, respected by her colleague and clients.

She support U.S team daily operation by managing China team performance; trouble shooting issues on merchandising, production and product development; and develop corrective action plans for quality issues.

Mabel consistently develop China team capability and improve supplier performance.In her spare time, Mabel enjoys spending time with her family, reading, and learning different cultures.

Andrew Chiue

Account Coordinator

Andrew assists in the Ecommerce side of our brand Nuvelon; assisting in the creation of content. He also handles domestic orders. Whenever you place an order on Nuvelon.com or on one of our partner sites, Andrew is there to make sure the order is picked accurately and shipped to your door on time.

Andrew graduated from University of Arlington and has always had a passion for driving sales and trying new things. Growing up, Andrew would help his parents run their Chinese restaurant in Grapevine, TX. Here, he developed a taste for fine Asian cuisine and a passion for cooking. The family business sculpted him into the man he is today. He knows the value of a dollar and what it means to work hard.

In the future, Andrew would like to be the warehouse manager of the company or the lead salesman for Ecommerce. His family and friends motivate him everyday and he enjoys the process of learning, so his dreams are not far from reach.

In his free time Andrew likes to spend time with friends, listen to music and delve into the world of esports with games such as Counter Strike and Dota2.

Sarai Olvera

Administrative Assistant

Born and raised in Texas, Sarai Olvera attended Dallas Baptist University, where she graduated with a Bachelor in Biology and a minor in Psychology.

Sarai brings a plethora of skills that she has gathered from the diverse fields she had the opportunity to work in. From the health field, treasury management and office management, Sarai most importantly masters her skills in the administrative assistant here at Forever Gifts.

During her free time, she enjoys spending time with family, reading books and watching docu-series on forensic science or anything on psychology with aspects of the mind.

Aaron Ethridge

Product Manager

Aaron Ethridge is our Product Manager. Hailing from Fort Worth, he attended the University of Texas at Arlington where he received his Bachelor’s of Business Administration in Management.

Aaron is seasoned in product development having worked with major entertainment licensors within the collectibles industry and works closely with our China Team throughout the product life cycles of each product to ensure top-quality deliverables for our consumers.

In his spare time, Aaron likes to travel & work on home improvement projects with his wife and enjoys all things Pop Culture...especially Star Wars.

Valerie Herring

Warehouse Manager

Valerie Herring is our warehouse manager and assist in our ecommerce sales. She grew up in historical Gettysburg, Pennsylvania and moved to Texas after finishing school. Valerie married a Texan and has been married for over 30 years. Together she and her husband have two children, the oldest is a Ramp Agent at the airport and the youngest is a Registered Nurse.

She has three grand dogs, Lola, Indy and Daisy. When not working you can find her playing with her grand dogs, working in the yard or visiting her sister and family in Pennsylvania.

Valerie is a retired Kindergarten teacher and taught for 20 years. Going from teaching children how to read to organizing the warehouse and showroom. She keeps products well organized in the warehouse so it is easier to find places for new products that arrive. Keeping incoming and outgoing products moving smoothly.

Valerie is a team player and helps others when needed. She is very creative and contributes ideas for the Christmas Village designs.

Zak Franco

E-Commerce & Digital Marketing Manager

Zak Franco handles our E-commerce and Digital Marketing for Forever Gifts Inc. Zak develops digital marketing strategies to help improve brand equity, reach a wider audience, and solve current marketing challenges.

Born and raised in El Paso, Zak attended the University of Texas at El Paso for his first year then transferred to Texas Tech University where he graduated with a Bachelor’s in Advertising.

Zak has gained his E-commerce experience working in a multitude of product industries such as automotive, textile, electronics, and self-defense.

During his free time, Zak likes to workout, take his dog to the park, and listen to 90’s hip-hop. His favorite hip-hop groups from the 90's are A Tribe Called Quest, GangStarr, & the Wu-Tang Clan.

Yonathan Benitez

Import Account Coordinator

Yonathan Benitez is our Import Account Coordinator. He is the main person of contact for our accounts and works closely with our China office and our product development team to get our products to our customers.

He graduated from the University of North Texas with an Aviation Logistics Major. He has experience in bartending, teaching, and logistics.

He's an Aviation fanatic and is currently working on getting his Pilot Certificate.

In his free time, he likes to watch movies and cook.