Who We Are

Forever Gifts, Inc. — the company behind the Crosslight® and Nuvelon™ brands — designs, brands, and sources product assortments for a variety of retail channels. As a trusted partner for the nation's largest mass and specialty retailers, we nurture long-standing, multi-category retail relationships by continually being at the forefront of consumer trends. Our categories include outdoor living, solar lighting, home décor, seasonal assortments, and outdoor audio.

In our centrally-located showroom and design development headquarters in the Dallas-Fort Worth metroplex, product marketing teams design and develop from-scratch industrial and decorative designs, and best-in-class packaging. With our large-scale Asia infrastructure, Forever Gifts is one of the only major retail suppliers that manages all of its suppliers directly, creating unparalleled value for retailer supply chains.

Our People

Hendra Wijaya

Chief Executive Officer

Hendra Wijaya, CEO of Forever Gifts, is at the helm of our business operations. With a degree in Management Information Systems from University of Texas – Dallas, Hendra began building this company without any experience in the business world.

Forever Gifts started as a wholesale business in December of 2004. Prior to settling into management, Hendra was directly involved with every aspect of the company, busily operating within all necessary departments. In 2006, Hendra realized a different direction was needed and shifted the company to a focus on direct importing. Since then, he has gained tremendous experience in the business and has grown and developed with Forever Gifts. With a passion and interest in technology and cutting edge innovation, Hendra has dedicated his efforts to bringing that to our customers. Combined with over a decade of experience in the business, he has used these passions to build strong business relationships with our customers, including many major US retailers.

In his free time, Hendra enjoys spending his time with his family, bicycling with his children, vacationing at the beach, and playing basketball. A major sports fan, Hendra follows many different sports and is particularly fond of basketball and soccer.

Fabian Limandibrata

Sr. Account Coordinator

Fabian Limandibrata is our Senior Account Coordinator. He is responsible for our direct import orders, ensuring quality and on-time order delivery.

Fabian has worked with retail, banking, and consulting companies where he has developed and managed various projects including but not limited to operations and system improvement, compliance management, and service excellence. Fabian works closely with vendors and overseas offices to improve quality and efficiency. He is also keen in implementing code of conduct and ethical business sourcing.

In his spare time he enjoys travelling, eating good food, and spending time with his family. He holds a degree in psychology from Universitas Indonesia, and a degree in educational management from the University of Melbourne.

Theron Smith

Director of Product Development

Theron was born in a small farming collective just outside of Prague in the late 1800's. His father, Richard was a school teacher and his mother was the descendant of the Karban family who were well known at the time as being master bakers of Kolache.

At the age of 5, young master Smith moved to the United States with his family to look for new and promising opportunities. They landed in Oklahoma where they started a small farm and baked pastries for the community.

When the dust bowl hit, young Theron grew tired of the heat and red dirt and decided to go on the road to see what this great new country had to offer. After much traveling for a few years, he went back to Oklahoma where he attended the University of Oklahoma and studied art.

Later his artistic skills would take him to Los Angeles where he began his career in animation. After working ten years as an Emmy Award winning animator at HBO, Warner Bros., Sony and Fox, he transitioned into Product Development/Management.

For the past 15 years he has worked at some of the top Seasonal product companies leading teams in the US and China.

In his spare time, Theron still likes to bake Kolache and watch Horror movies.

Lauren Roberts

Assistant Product Developer

Meet Lauren Roberts, our Assistant Product Developer at Forever Gifts Inc.

With her expertise, Lauren supports Theron in managing the entire design process, from conceptualizing ideas to developing the final product.

Originally from Kansas City, Lauren obtained her Bachelor's degree in Industrial Design from Iowa State University in Ames, Iowa, where she honed her design skills.

What drives Lauren as a designer is her fascination with how people interact with products and the emotions that arise from that experience. She has designed products across multiple industries, including toys, exhibit spaces, shoes, cleaning devices, and furniture.

When she's not working, Lauren spends time with her dog and friends. Occasionally, Lauren collaborates with her bandmate who beatboxes, performing song covers.

A fun fact about Lauren is that she's the great-granddaughter of the World’s Best Pigeon Breeder, who was single-handedly responsible for diversifying the pigeon population in North America.

Jose Ayala

Visual Content Creator

Jose Ayala is our Visual Content Creator, he schedules, plans and creates visual content (videos, photographs and graphics) to be distributed to our social medias and e-commerce sites.

Jose has over 13 years of experience creating content for campaigns, brands and government.

Jose Ayala comes from Weslaco, TX, a town near the very south point of The Rio Grande Valley, Texas. His education spans from Texas State Technical College in Harlingen, TX to the University of Texas Rio Grande Valley in Edinburg, Texas where he learned his trade of Digital Media Design.

His true teacher was his experience, working with different types of styles of videography for commercial use gave him an edge on content creation, trouble shooting and planning successful film shoots. Plus, it helps that he's a big movie buff.

On his free time, he likes walks in the park, watching different genres of movies and TV shows while enjoying a glass of warm water and chicken alfredo on a sunny day.

Mabel Zhang

China Team Operations

Mabel is a seasoned professional with more than 10 years working experience in merchandising and product development. She is an effective leader, respected by her colleague and clients.

She support U.S team daily operation by managing China team performance; trouble shooting issues on merchandising, production and product development; and develop corrective action plans for quality issues.

Mabel consistently develop China team capability and improve supplier performance.In her spare time, Mabel enjoys spending time with her family, reading, and learning different cultures.

Aaron Ethridge

Product Manager

Aaron Ethridge is our Product Manager. Hailing from Fort Worth, he attended the University of Texas at Arlington where he received his Bachelor’s of Business Administration in Management.

Aaron is seasoned in product development having worked with major entertainment licensors within the collectibles industry and works closely with our China Team throughout the product life cycles of each product to ensure top-quality deliverables for our consumers.

In his spare time, Aaron likes to travel & work on home improvement projects with his wife and enjoys all things Pop Culture...especially Star Wars.

Yonathan Benitez

Import Account Coordinator

Yonathan Benitez is our Import Account Coordinator. He is the main person of contact for our accounts and works closely with our China office and our product development team to get our products to our customers.

He graduated from the University of North Texas with an Aviation Logistics Major. He has experience in bartending, teaching, and logistics.

He's an Aviation fanatic and is currently working on getting his Pilot Certificate.

In his free time, he likes to watch movies and cook.

Julian LaPrairie

Import Account Coordinator

Julian LaPrairie is our international and domestic logistics coordinator. He works closely with forwarders to ensure all of our products are delivered to our customers in a timely manner. He also assists our China office with product sourcing to provide our clients with the exact products they are looking for.

Born and raised on the bayou, Julian graduated from Louisiana State University with a degree in International Relations and minors in Mandarin and Asian Studies. He spent 4 years living in China teaching English and studying Chinese language and culture.

In his free time, he enjoys traveling and refereeing soccer matches.